What are Top-of-Funnel Sales Videos?

What are Top-of-Funnel (ToFu) videos and where can you get them? ToFu videos must grab attention, educate and assess the interest level of individuals within your target audience. They should be brief, never wasting your prospects’ time. They should identify a major pain point and show how a particular technology solves it. Ideally, they should do this without pushing a specific brand, so you can be viewed as an impartial, trusted advisor. Check with your technology vendors and look everywhere on YouTube. You won’t find ToFu videos like this anywhere…EXCEPT the Voodoo Video Club.

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